3 Tips to Upgrade Your Healthcare Marketing
Increasing Healthcare competition, declining compensation, and changing patient preferences are just a few of the numerous obstacles that make it difficult for outsourced medical billing practices to prosper. A worldwide epidemic did not help matters much either. For suppliers to remain distinctive in such a crowded market, they must redouble their efforts and dedication in this area.
Increasing patient traffic is the simplest approach to lower stress and boosts earnings. The most straightforward method of achieving these objectives is through using dependable and tested marketing methods. If implemented properly, a few minor, straightforward improvements may significantly increase the effectiveness of your marketing initiatives.
Search engine optimization (SEO)
The whole marketing sector has been dominated by search engine optimization (SEO). For good reason, it is also one of the most popular trends and keywords in healthcare marketing. Three out of four people, according to research from PatientPop, use the internet to find a healthcare provider. Most of these searches are facilitated by search engines like Google, Bing, and Yahoo, and being at the top will significantly increase the number of patients that visit your office. A low rank also increases the likelihood that you may miss out on patients who are simply unaware that your practice even exists.
But it’s easier said than done to raise these ranks. To rank at the top of the search results, a lot of effort and focus must be put in. The good news is that SEO has been around long enough that there are a few strategies that can almost assure success:
- Keyword identification. These keywords must be included in the content on your practice website.
- Including informative website content that answers patients’ frequently asked questions.
- Claiming your practice listings on websites such as Google, Yelp, and WebMD.
Adding on to the last point, claiming and then optimizing your practice’s on Google My Business also improves your chances of showing up in the local pack for searches.
Creating a credible internet presence is just the beginning. Utilizing that online presence to persuade clients to make appointments is the next step. Online reputation management can help in this situation. Online reviews are typically the most reliable source of information for patients when deciding whether or not to schedule an appointment with your practice.
Consider online reviews to be the new form of word-of-mouth. When patients make an appointment with your office, they can better understand what kind of experience to anticipate thanks to these materials. With 74% of patients saying that online reviews are either very or extremely important when choosing a provider, another PatientPop survey demonstrates the significance of these ratings. It can be disastrous to have few reviews or a low tar rating.
Most providers assume they have very little control over their online reputation. It can be easy to think you have no way of influencing the patient’s perception of your practice, however, there are a few tactics that can boost both review volume and frequency. One of the simplest ways is sending out automated patient satisfaction surveys right after a patient is finished with their appointment. The experience will still be fresh in their mind allowing them to mention all of the little touches that they might later forget.
Following that, we examine how to turn website visitors into actual appointments. High website traffic is useless if it isn’t bringing in additional patients. Having calls-to-action prominently displayed on your website is the way to go.
Another very successful tactic is the ability to complete a book and schedule an appointment online. Patients demand convenience, and one easy way to give it to them is to save them the burden of having to make the time to call and make an appointment. In order to gather information on patients who might not be ready for an appointment quite yet, calls-to-action can also be used to get patients to sign up for a newsletter.