Implications for Businesses

What is Shopper Marketing and Its Implications for Businesses?

Shopper marketing is a form of sales promotion that involves influencing shoppers at the point of purchase. This is unlike traditional advertising and promotion that focuses on building brand awareness. To be successful, shopper marketing needs a well-developed plan. This includes identifying the target market, developing a strategy, designing marketing materials and implementing it. Identifying…

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haier tv price

Best Budget Haier TV In India 2022

A Chinese multinational corporation with headquarters in Qingdao, Shandong province, Haier Group Corporation is a leading consumer electronics and appliances manufacturer. Mobile phones, air conditioners, computers, washing machines, microwave ovens, televisions, and refrigerators are developed, designed, manufactured, and sold by the company.  Even though Haier is new to the Indian market, its vibrant colours and…

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