Whether a product sells or not depends on its packaging. Packaging that engages, polishes, and appeals to your audience is an easy way to separate yourself from others on the shelf. Also, the packaging alone might not convince shoppers to look twice, thus allowing it to remain a mystery as we browse. So, choosing to package with a strategy can make it easier to target and engage clients.
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Keeping your brand consistent
To maintain consistency across your brand, you must devise a style guide. Also, your products will gain greater visibility and status in clients’ minds if you keep this consistency.
A few elements to consider are:
- Make sure your brand’s voice is consistent in its packaging, social media accounts, and website.
- Choose the right variations of your design and solidify your brand colors.
- Create a visual art collection by identifying the key variations of your logo, artwork, and other visuals
- Make your packaging a reflection of your unifying vision. Also, the packaging choices you make should reflect your eco-friendly values.
The colors, fonts, or other elements of your designs may vary to create variations. In the end, though, your brand is the most vital thing you want to build in the minds of your clients. Also, it will be easier to accomplish this if you choose a consistent look.
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Bring the senses to life
Activate your clients’ senses next. Engaging them with their senses is vital. In this way, they will inspect your product. Of course, engaging images will be key, but what about unique textures on your packaging? You will stand out with the textures you choose. Also, using a die-cut window inside your packaging can make this a lot easier. An example would be an insert for memory foam shoes. Customers are more likely to buy a package that allows them to test the product quickly. You aim to reduce any resistance to buying by providing more details about your product.
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Put color psyche to work
Secondly, different colors evoke different reactions in clients. Different colors will appeal to different types of clients. Your favorite brands use colors that you like.
Choosing colors is easy if you follow these tips:
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Red
The hue of red can also affect how it is used. Also, it can produce feelings of romance or energizing feelings, or tense ones. Its attention-grabbing nature is for sure.
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White
White conveys elegance, simplicity, purity, and class. Also, ‘Apple’ did white work on their products to create the impression of premium quality.
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Blue
Blue is a popular color in marketing. Depending on your choice of shade, it can create the impression of a trustworthy brand. Also, sophisticated colors tend to be dark. Children might prefer light shades, or they may prefer “light.”
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Yellow
As bright and cheerful as yellow can be, it is also distracting because of how much it stands out. The candy aisle is the best place to start. Yellows abound here! So, when used effectively, yellow is noticeable.
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Green
Now, it’s about being green, staying in shape, eating healthier, vegan, and having peace. Nowadays, it identifies goods that are positive, healthy, and sustainable.
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Purple
Embrace purple for luxury and elegance. By doing so, your item appears more valuable.
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Black
Black and white are very similar when used correctly. Producing a refined and elegant product is possible in this way. The client usually links black with another color in their mind.
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Be Bold
If you choose packaging by the numbers, you will not stand out. Also, standing out is key. Creating for your target market is the key to doing that. What type of clients do you want to reach? Do you cater to the “green” crowd? Superhero fans, what about them? So, different design approaches are vital for each demographic. It’s easier to be bold if you’re more targeted. Choosing a comic-book style may be a way to reduce material waste. Also, you won’t succeed if you don’t choose something that stands out.
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Identify your target market
Lastly, you can better target your clients when you create their profiles. How do they make a living? Which city do they live in? How much do they earn? What is their marital status? While some occupations or citizens prefer simple designs, others may prefer something with more flair. Your packaging should focus on finding the right niche so that more items will sell.
