Fashion and design play an important role in the pet accessories industry. PETS International and Yummypets recently researched pet owner attitudes.
Read more: razelnews
How important is fashion?
Fashion is an important part of everyday life for many people. But how much does that include her pets? Millennials are not only interested in fashion, but also like to show it off by adorning their pets with trendy collars, suspenders, bandanas and the like. “Twinning” is also becoming increasingly popular. Owner and pet wear matching clothing, from a hair bow made of the same fabric as the dog’s bandana to matching sweaters.
The study found that product design is an important factor (35%) for pet owners when purchasing accessories. However, the value for money is higher (55%) when paired with functionality. Perhaps surprisingly, more than half (59%) of pet owners surveyed have co-ordinated their clothing with their pet at least once.
Demand for more affordable designs
More than half (62%) of pet owners surveyed would like more design options. In other words, there is a need for more fashion and design influences in pet accessories as long as they offer the right quality at an affordable price.
Read more: razelnews
High Tech Pet Accessories
In today’s world of connectivity, pet apps are becoming increasingly popular. According to the study, 53% of pet owners are already using at least one pet-related mobile app, and 75% plan to use more app-based solutions for their pet in the future.
The biggest area of growth is likely to be health-enhancing solutions like FitBark: a small, colorful device that attaches to a dog’s collar. It tracks activity levels, sleep quality, distance traveled, calories burned, and overall health and behavior 24/7. Another example is Waggit, which aims to detect dog health through biometric monitoring. It goes without saying that it is important that these products also look stylish.
