The Role of Marketing Infrastructure
Having a robust marketing infrastructure is imperative if you hope to maximize your business’s potential. It helps you establish a consistent, timely communications sequence with your target audience, which builds trust and preference. It also helps you measure how effective your marketing efforts are. By understanding the role of your marketing infrastructure, you can increase conversions and improve your ROI.
There are many types of marketing infrastructure that you can establish. The most basic forms of such infrastructure include contact information, such as mailing addresses and phone numbers. A comprehensive database can also include attribution tracking, which helps businesses measure the effectiveness of their marketing activities. This is especially important if you want to determine which marketing activities are working and which are not.
Another important component of a marketing infrastructure is CRM. It can help you nurture prospects through the sales funnel, assign accountability, and track interactions. Without records of all interactions, you can’t evaluate the success of your marketing strategy. In addition to CRM, email platforms are also essential. Modern email platforms can time emails to be delivered at the optimal time.
Marketing infrastructure also includes social media accounts. With social media, you can automate posts to your social media accounts. You can also use this infrastructure to send targeted content to your prospects. For example, you can send press releases, new product announcements, case studies, and white papers to your target market. In addition, you can also use it to track leads.
The right infrastructure can improve your sales. It can also increase your profits. A strong marketing infrastructure will attract potential clients to your business. By implementing the right strategy, you can increase your sales by up to 50%. A strong marketing infrastructure will help you stay ahead of your competition. You can make your marketing plan more effective and save money.
Having an effective infrastructure can improve your online revenue, conversion rates, and overall experience. Because it’s located at the bottom of the Stack, changes made to the infrastructure will have the most impact across all other components of the marketing Stack. You can use the Marketing Stack Explorer to learn more about the various aspects of your marketing infrastructure.
Having a website is only one piece of your marketing infrastructure. LinkedIn is another essential piece. It’s important to optimize your profile by ensuring it conveys an idea of your experience, expertise, and skills. It also helps to create a compelling story that draws in a visitor’s interest. Make your LinkedIn profile a true representation of your business.
A good marketing infrastructure will allow you to focus on revenue-generating projects while automating some of the administrative processes. Your marketing infrastructure should include tools that allow you to track your results and improve customer retention. For instance, every online small business needs a customer relationship management tool, payment gateway, and social media tools. You should also have data tracking tools, like Google Analytics and email analytics.