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Year 1 Ahead: Gender-Fluid Fashion Hits the High Streets
In recent years, many people have become more accepting and understanding of sexual orientations and gender identities, and today’s younger generations often see gender identity as a spectrum rather than a single one binary. According to a study by fintech firm Klarna, around 50% of Gen Zers worldwide have purchased clothing unrelated to their gender identity, and around 70% of consumers say they are interested in buying gender-specific clothing in the future, along with the younger generation. to open the way.
Bringing gender fluidity to your product collection may therefore require a practical upgrade from operating systems that have used in the fashion industry for decades. The size, fit, and shape of clothing determine the main differences between men’s and women’s clothing, but there are more subtle differences as well. Buttons still appear largely on different sides of men’s and women’s shirts, for example the practice dates back to the Renaissance when upper-class women dressed servants and upper-class men themselves.
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2. The year ahead: How to steer the comeback of formalwear
Formalwear is showing signs of recovery from pandemic-related disruptions. According to Euromonitor, retail sales of non-denim shirts and blouses, trousers and skirts in Europe and the United States expected to grow faster between 2022 and 2026 than in the 10 years before the pandemic.
But fears of an impending economic crisis could dampen the market in 2023. For workwear and evening wear, this could mean consumers repurpose their clothes for more occasions. Conversely, casual wear at the more formal end of the category should last longer […] According to the BoF-McKinsey State of Fashion 2023 survey, 39% of fashion executives expect casualwear sales to be among the top three growth categories in 2023.