What is event design?
Event design is the appearance of an event. Elements such as decoration, venue layout and theme all play a role in the design of an event.
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What is the style of the event?
The event style takes into account all visual aspects of the event, including lighting, flowers and tablecloths. As you might have guessed, the event stylist is responsible for bringing these features to life.
The main differences between event design and event styling is that event designers focus on creating the overall aesthetic of the event and tend to stick to general ideas. On the other hand, the event stylist creates and implements the details of this vision. Their job is often to add style not just to the place but to the food and sometimes even the guests or staff.
Difference between event theme & an event concept
The theme of an event is the big idea behind the whole event.Often covers the general tone, structure, and goals of the event. The concept of the event sounds similar, but it is definitely unique. By definition, an event concept consists of the details of the event and the elements that make up the practical aspects of the event itself.
How to Create an Event Theme in 4 Easy Steps
Whatever type of event you are planning, follow each of these helpful steps.
1. Have specific and detailed event goals and an event ROI measurement system.
This is the basis for all decisions on the topic of the event. Otherwise, choose random event themes that look fun. Instead, make sure you and your business or clients are on the same page about the importance of this event up front.
2. Know your listeners.
The best way to identify your event’s target audience is to analyze all the attendee data you have from past events. Polls, ticket sales metrics, and even social media shares can help you find clues about their likes and dislikes. Look for templates and list the things you might want to reshuffle in this new event concept.
3. Gather information
About potential attendees to better understand their interests, preferences, and personal goals.
date is your best friend. Check out the numbers and patterns in every available resource. Use web analytics, ticket sales, and attendee surveys to better understand your audience’s wants and needs.
4. Choose a venue that supports your goals and is appropriate for your audience.
The venue largely determines the appearance, which makes it very easy to narrow down the selection of topics. In recent years, the demand for locations for non-traditional events has even increased. For example, if your event theme is paralegals who need help building team relationships, consider choosing an escape room or indoor volleyball court for your venue that will help build relationships outside of the office.
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